Itay Ohaly


Itay Ohaly born in 1979, in Israel. I am an industrial, product designer, recently graduated from the Contextual Design Master Program at the Design Academy Eindhoven. Before, I did my bachelor degree in Israel, were I worked as a carpenter, and later as industrial designer. I believe that design should satisfy, support and fulfil our need to enrich ourselves, mentally and emotionally.


 The ‘unpacking’ project started by examining other possibilities in objects’ packaging, and the use of packaging during the manufacturing process of the object. In here, the packaging is used as the mold of the object; it defines and influences its form and surface, and it is being integrated into the object itself. The act of opening of the mold is transferred from the manufacturer to the costumer, who is given the preliminary experience of revealing of the object. The opening of the mold and the opening of the packaging is the same act – executed by the costumer.